HOOLRISE
A gym brand told in light, sweat and silhouette.
Cinematic, low-key content for HoolRise, a coaching & fitness brand, under the campaign line #RiseFromPain. Portraits and training sequences shot inside a real gym, then cut for every format: a widescreen hero film, a vertical reel and a spoken reel.
Behind-the-scenes footage filmed by Agmento Films.
Short-form that holds attention.
Talking-head content turned into fast, readable edits: animated captions, kinetic type and a rhythm built for the scroll.









Victor Heras






























































